Cambridge Food: The first of it’s kind for Food Retail in SA
With over 25 stores nationwide and climbing, Cambridge Food is South Africa’s latest entrant into the retail grocery arena and aims to be the number one choice for low income food retail consumers in the areas in which it trades.
Focussing on consumers within the LSM 2-7 range, our customers are characterised by high levels of unemployment, reliance on social grants as a primary source of income, and heavy dependence on taxis, trains and busses to travel between work and home.
Location and accessibility is what sets our stores apart as our goal is to provide an efficient, convenient shopping experience to our customers. Cambridge Food stores are located conveniently on or nearby high traffic commuter nodes and densely populated residential areas in South Africa’s city centres and townships, allowing easy access for our time-pressed, value-conscious customers.
| Fresh is what we’re about - fresh meat, fresh vegetables, fresh bread, fresh food. Our overwhelming emphasis on service departments - bakery, butchery, fruit and vegetables and take aways - ensures we deliver quality, fresh products at great value in a safe, clean and respectful shopping environment.. |
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Our highly focussed, culturally-appropriate range is provided at competitive prices, at dependable quality, across a basket of goods. Together with the lowest operating margins and costs in the industry, we believe we will effectively deliver on our promise to save our customers money so that they can live better lives. W e have aggressive growth
plans. By 2015 we intend to have opened 100 stores in all of SA’s 9 provinces, achieving R10 billion in annual sales. |